Our mission is to create plant based, simplistic, and luxuriating health & wellness goods that strengthen the mind and the body. We strongly believe that peace and happiness starts with the body-mind connection. A healthy body yields a clear mind, and a clear mind can go further. We aim to fine-tune the things that we want an abundance of in our own lives and then share them with our community. Determined to minimize our footprint, we source sustainable ingredients and use compostable materials to package our collections.
We met in the summer of 2016 at a Dead & Company concert. During the second set, the band played “Uncle John’s Band,” which contains lyrics we both live by: “Think this through with me, let me know your mind, wo, oh, what I want to know is, are you KIND?” We quickly fell in love with each other's desire to make the world a healthier, happier, and kinder place.
We were purchasing kombucha on a daily basis so we decided to start making our own. We began experimenting with flavors and offering our favorite brews to friends and family. Often, we would hear “oh, I don’t like kombucha” or “is that the vinegar stuff?” It was so exciting when they tried ours and said “Oh, I could drink this!” “This actually tastes good!” We became so excited about the possibility to share probiotics and their benefits with the world! The positive feedback inspired us to get a booth at our local farmer’s market and pursue sales in local retail establishments.
In 2017, we introduced a line of CBD (Cannabidiol; a non-psychoactive cannabinoid )infused kombuchas for additional mind and body benefits. Thanks to feedback from customers and it’s rise in popularity, we were constantly hearing about incredible health benefits of CBD. Inspired by the possibilities, we got busy experimenting with recipes.
Our passion lies in creating healthful, sustainable, plant-based products that aid our customers in living their fullest lives. As of 2019, we are operating as Not Fade Away Collections, in tribute to a favorite song, sung my so many talents, that puts it simply; “love’s real, Not Fade Away.” We are proudly producing four collections; Kind Kombucha, Kind Elixirs, American Beauty, and Shakedown Treats.